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Morgan High realignment cuts into sports revenues, increases state and region ticket sales

Article Date: 
28 March, 2014 (All day)

When Morgan High School moved from Region 11 to Region 10 beginning in the 2013-2014 school year, their local sports ticket revenues dropped almost $3,000 while tickets to region and state events more than doubled.
Considering ticketed events (including family passes) for football, volleyball, basketball and wrestling, Morgan High took in $27,609 in 2012-2013 and $24,874.90 in 2013-2014, according to a report Principal Wade Murdock shared with the Morgan County School Board this month.
Compared to the 2012-2013 year, revenues for the 2013-2014 year are down $291, or 48 percent, in wrestling; $4,306, or 40 percent, for football; $1,968, or 27 percent, for basketball; and $166, or 15 percent, for volleyball.
While individual sport revenues decreased, sales of family passes increased 34 percent from 2012-2013 ($7,811) to 2013-2014 ($11,808). 
Revenue from state ticketed events and region events more than doubled when comparing the two years.  State ticketed events brought in $4,472 in 2012-2013 and 9,004 in 2013-2014.  Region events brought in $2,436 in 2012-2013 and $5,137 in 2013-2014.
While the region and state ticket revenues show an increase, the amounts Morgan High gets to keep are much lower.
Murdock said Morgan High did sell more state tickets this year, but the price per ticket also increased.  Of the $8 per person ticket price for state events, Morgan High only kept $1.
Morgan High also hosted a lot of region events this year, leading to the increase.  However, Morgan High has to split proceeds with other schools after paying for custodians, ticket takers and referees.
Superintendent Doug Jacobs said the district needs data from at least one more year to get a clear picture of how the realignment affected sports event revenues.