Wildflower Outdoor will hold a grand opening for their store in Mountain Green at 2 p.m. on Saturday, April 13. The business is located at 5941 Old Hwy road.
“Wildflower Outdoor is a perfect fit for Morgan County as a popular destination for cyclists,” said Lyle Nelson, Morgan County Council member. “Attracting more outdoor recreationists to Morgan is a key component of our economic development plan.”
Wildflower Outdoor is owned by Erika Beckstrom and Stacie Palmer, founders of the Wildflower Pedalfest and Wildflower Trailfest cycling events for women.
More than 900 female cyclists participated in the inaugural Wildflower Pedalfest in Morgan County last August.
“We received an amazing response last year from women at all levels of cycling, from beginners to advanced riders,” stated Beckstrom. “This year we are excited to expand our organization by offering apparel and gear to female cyclists in Morgan and across the state. Wildflower Outdoor is devoted to providing merchandise that will allow women to pursue their mountain lifestyle in both function and style.”
In addition to the storefront retail location in Mountain Green, Wildflower Outdoor operates an e-commerce site selling merchandise to female cycling enthusiasts across the country.
Hours of operation are Saturdays 10 a.m. to 2 p.m. with expanding hours as summer progresses. For more information, contact Wildflower Outdoor at (801) 644-9940 or visit their website at www.wildfloweroutdoor.com.