The Young Ford in Morgan’s grand opening event on Saturday, Aug. 17 was meant as a reflection of what the new owners hope their reputation will continue to be in Morgan County: family friendly, fun and fair.
“We want to continue to get involved in the community,” said Jeremy Bendt, Young Ford finance manager. “We want to become family. We want to make the buying experience as fun as possible.”
The event certainly was fun for the whole family with free hot dogs and hamburgers, pony rides, bounce houses, Rocky Mountain Raceway tickets, car show, and car wash run by the Morgan High Troyettes drill team.
But the line was longest for a ride in a real monster truck. What else but a Ford vehicle to provide the fun at the grand opening of a Ford dealership?
The truck’s name is Thumper, and is made from a hodge podge of Ford parts including the body of a 1953 Ford pickup, grill from a 1956 Ford pickup, transmission from a 1978 Ford Thunderbird, brakes from a 1978 Ford Bronco, and front seats from a 1984 Ford EXP Turbo Coupe.
During each run in the dusty field next to the dealership, 10 lucky riders buckled into the high-back racing seats for a bumpy, dizzying ride.
Thumper Monster Rides is owned by Ron Barrows from Basalt, Idaho.
The car show with two dozen entries was a look into the automobile’s storied past. A Ford Model A from 1930 represented some of the earliest vehicles, while more recent models of Mustangs and even a 1981 De Lorean greeted onlookers.
The Coupes stole the audience’s hearts, as everyone was welcomed to enter their votes their favorite. A black 1932 Ford Coupe walked away with top honors, with a 1939 and 1940 Coupe close behind.
K-Bull 93 FM radio station was on hand to broadcast the day’s events, and owners were happy with the turn out.
In December of 2012, the Young Automotive Group purchased Barber Brothers Ford. The group needed a chance to take over the reins before planning a grand opening event.
Earlier this month, Young announced its purchase of Carrigan Motors, selling Chrysler, Dodge, Jeep and Ram.
“We are here to stay,” said Geoff Grant, general sales manager. “We are family-oriented, easy to work with, and take care of everyone.”
Bendt encourages everyone to take advantage of the grand opening sales, rebates, low interest rates and incentives the dealership has going through the end of the month.